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Discuss a project ↗

SOCIAL MEDIA · UGC · INFLUENCERS

SMM and UGC Content for Brands

We develop strategy, plan content, organise UGC production and select relevant creators and influencers.

Discuss a project →Pay participation fee ↓

Individual Entrepreneur Ekaterina Polishchuk · payment via YooKassa

/ FOR UGC CREATORS

Focus group participation

A private practical group for new UGC creators. You will receive learning materials, complete assignments and help improve the programme through detailed feedback.

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Participation fee990 ₽

Read the terms, then pay securely on YooKassa’s payment page.

RecipientИП Полищук ЕкатеринаИНН 501209889098

After payment, message Ekaterina on Telegram or WhatsApp. She will confirm your place and send the next instructions.

01Promotion strategy

02Social content

03UGC creators

04Influencer selection

We define the objective

We establish what social media must deliver: enquiries, sales, awareness, repeat purchases or trust in a new product. Platforms, formats and topics are selected around that objective.

We organise UGC production

We select creators and prepare clear briefs covering the concept, opening seconds, product benefits, required shots and call to action. Publication and advertising rights are agreed in advance.

We select influencers deliberately

We review audience, geography, engagement and previous sponsored work. The integration cost is compared with the expected outcome so follower count never replaces sound judgement.

We analyse and develop

We identify which topics, scripts and creators perform best. Successful assets are adapted for social media, the website and advertising, while future shoots are planned from real data.

/ STRATEGY BEFORE PRODUCTION

First we identify
what influences the purchase

Before production, we study the product, audience, reasons for choosing it and key objections. Every video receives a specific job: introduce, explain an advantage, remove doubt or generate an enquiry.

Revenue and priorities

Which offers are most profitable? What should be sold first, and why now?

Demand and seasonality

When do sales happen naturally and where are the gaps? Which dates, seasons and occasions need early preparation?

The real audience

Who already buys, where do they come from and how do they use the product? Who appears relevant but rarely converts?

Choice and hesitation

What do people ask before paying, what do they fear, what do they compare, and which fact removes the final objection?

Competitive difference

What are the three to five strongest reasons to choose you? Where are competitors stronger, and what can they not genuinely copy?

Path to sale

Who replies, how quickly, where are enquiries lost, and which offers actually work?

Content resources

Who can film and appear on camera? Which locations, processes and people are available, and are usage and advertising rights in place?

Objective and measurement

Do you need enquiries, occupancy, repeat sales or awareness? How will we know in three to six months that promotion is working?

Diagnostic output

Content anglesCreator briefsObjection-led scriptsTest plan & KPIs

/ UGC IN PRACTICE

A clear content-production process, not random videos

The opening seconds

We begin with a recognisable situation, question or outcome that immediately earns the right audience’s attention.

Evidence

We show the product in use, important details and genuine experience instead of generic advertising claims.

Content rights

Before filming, we agree on platforms, usage term, editing rights and whether the video may run as an advertisement.

Outcome

We assess retention, clicks and enquiries to decide which assets should be developed and repeated.

/ QUESTIONS

What to know before we start

Do you work only with brands?

The main services are for brands and projects that need strategy, content, UGC creators or influencer placements. A separate paid focus group is available for new creators.

What does focus-group participation include?

Participants receive learning materials and complete practical assignments. They are expected to finish the programme, provide detailed feedback and share an honest review in a format of their choice.

How do I pay for participation?

The fee is RUB 990. After accepting the offer, you can pay via YooKassa. The recipient is Individual Entrepreneur Ekaterina Polishchuk. After paying, message Ekaterina on Telegram or WhatsApp.

Do you guarantee sales from an influencer placement?

No. We review the audience, risks and test economics, but results also depend on the product, offer, content and external factors.

/ NEXT STEP

Let’s discuss your brand’s growth

Tell us about the brand, product and objective. We will recommend the right format for social media, UGC creators or influencer work.